ONCE UPON A TIME IN A CINEMA is set in a small-town cinema during one eventful Friday night. Over the course of one evening, the film follows the travails the cinema's owner as he faces a myriad of disasters, any one of which could sink him. Drawing from writer/director David Gleeson’s own experience growing up in a family of cinema owners, this delightful comedy is a love letter to a peculiarly Irish cinema experience.