A disgraced fashion designer with a dangerously low credit score, Margarita (Anna Baryshnikov) enters a reality show with a six-figure cash prize to save her babushka’s West Hollywood apartment. As the competition intensifies, slick producer Nicol (Camila Mendes) pushes her to spin her family’s struggle into spectacle, forcing Margarita to decide whether to play along or take control of her own narrative.