Jean-Yves Machond (Benoît Poelvoorde), a once-promising conceptual painter whose career was derailed by a series of setbacks, leaves Brussels and his teaching job in search of a fresh start. He settles in Étretat, the heart of French Impressionism, determined to create his magnum opus—one that will finally bring him the recognition and eternal glory he craves. The only problem? He has no idea what to paint.