Born into an oligarch family, young Grigory is so caught up in his pampered lifestyle he thinks he is above the law. When he goes too far with his escapades and faces time in prison, his father takes radical measures: he comes up with a plan to "rehabilitate" his unruly son. They find an abandoned village and reconstruct it, 19th-century style. Soon after, Grigory gets into an prearranged car crash, "goes back in time," and so a sophisticated psychological experiment begins, where a spoiled rich kid gets 'reincarnated' as a serf who lives in a barn on his master's estate.
