In late 2014, a low-res video of a person in a clown mask emerging from underneath a sleeping child's bed appears on YouTube. The description below the video claims that the clown is named "Wrinkles," that he lives in southwest Florida, and that he's been hired by the child's parents to frighten her for misbehaving. The video goes viral. Soon, more mysterious videos of Wrinkles scaring children appear online, along with a phone number to hire him for "behavioral services." Wrinkles becomes internet lore. Wrinkles the Clown tells the story of the mastermind behind the mask.