Going Attractions celebrates the grandeur of the great cinemas of the U.S. Built in the 1910s-30s, when movies were the acme of entertainment, so were the venues designed to show them: Thousands of seats, giant screens, exotic and ornate interiors with balconies and lounges, in-house organs and orchestras, amazing marquees, and air conditioning back when homes had none. The film also tracks the theaters’ eventual decline, through to current-day preservation efforts.