In the 15 years since Super Size Me, the fast-food industry has had a makeover. Today, chain restaurants tout food that's "healthy," "organic," and "natural." Filmmaker Morgan Spurlock explores this new reality with an approach even more immersive and subversive than his first film: he opens his own chicken franchise. We follow him each step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humor to uncover the truths and lies behind this multibillion-dollar industry.
