POM Wonderful Presents: The Greatest Movie Ever Sold
Filmmaker Morgan Spurlock (Super Size Me) examines the world of product placement, marketing and advertising by making a film entirely financed by product placement and advertising. These days, it seems like you can't even walk down the street without someone trying to sell you something. It's gotten to the point where practically the entire American experience is brought to us by some corporation. In this comical exploration and thorough exploitation of Morgan Spurlock, The Greatest Movie Ever Sold explores the world of advertising and marketing as Morgan uses his integrity as currency to sell out to the highest bidder. Spurlock will shine the definitive light on our branded future as he tries to create the Iron Man of documentaries, the first ever docbuster!
“Superbly entertaining, an irreverent and sardonic look at business of product placement and how completely corporations can, and do, control the movie business.” (Katey Rich, Cinema Blend)
FROM THE VAULT
Where it played at Laemmle — 3 engagements
- Fallbrook 7Fri, May 13 – Thu, May 19, 2011 · 1 week
- ClaremontClaremont 5Fri, May 13 – Thu, May 19, 2011 · 1 week
- Santa MonicaMonica Film CenterSat, May 14 – Sun, May 15, 2011 · 2 days
