Good Fortune

Born into impoverished beginnings in East L.A., at times homeless and living in his car, John Paul DeJoria spent his early adulthood in and out of motorcycle gangs, including the Satan Slaves and Hells Angels. After losing his brother in a horrific motorcycle accident, JP transformed his life and built a wildly successful line of hair care products with artist Paul Mitchell. Proving his success wasn’t a just fluke, JP then created the largest tequila brand in the world – Patron. GOOD FORTUNE reveals the success secret of one of America’s most celebrated entrepreneurs: giving back. A modern day Robin Hood (without the stealing), JP spends his life creating back-to-work programs for the homeless, fighting whale poachers in the Arctic and working on over 100 other philanthropic ventures. His motto is “Success unshared is failure.” The son of Greek immigrants, JP is a pioneer of “conscious capitalism” (also known as “the triple bottom line” – people, planet and profit). GOOD FORTUNE tells his inspiring life story and shows how he uses business to make the world a better place.