Dr. Bronner’s Magic Soapbox
Dr. Bronner’s Magic Soapbox
Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein's nephew.
In 1947, after escaping from a mental institution, he invented the formula for "Dr. Bronner's Magic Soap," a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called "The Moral ABC," designed, in his words, "TO UNITE ALL MANKIND FREE!"
A human story about a socially responsible company, "Dr. Bronner's Magic Soapbox" documents the complicated family legacy behind the counterculture's favorite cleaning product -- Bronner's son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father's most ardent fan...
"An honest and caring portrait of a true eccentric
and his mark on the world." (Bennett Miller, director Capote, Academy Award Nominee)
In 1947, after escaping from a mental institution, he invented the formula for "Dr. Bronner's Magic Soap," a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called "The Moral ABC," designed, in his words, "TO UNITE ALL MANKIND FREE!"
A human story about a socially responsible company, "Dr. Bronner's Magic Soapbox" documents the complicated family legacy behind the counterculture's favorite cleaning product -- Bronner's son, 68-year-old Ralph, endured over 15 orphanages and foster homes as a child, but despite difficult memories, is his father's most ardent fan...
"An honest and caring portrait of a true eccentric
and his mark on the world." (Bennett Miller, director Capote, Academy Award Nominee)
Genre
Documentary
Web Site
Runtime
88
Language
English
Director
Sara Lamm
Cast
Dr Ralph Bronner,
the Bronner Family
Played at
Lumiere Music Hall 7.13.07 - 7.19.07
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